Case Study

Problem

Early during my studies, I noticed that some people felt isolated or were lacking inspiration. I wanted to change that and my program didn’t have a student association yet.

Solution

I built UXplore into an official student association, organising events both fun/social and academic.

Process

Discovery

By empathising, talking to students and testing with different events or marketing strategies I gathered the following insights.

• students lack the feeling of community within their study

• the need for extracurricular design events and talks

• an inspiration hub that showcases student work

Philosophy

The mission to help create more connection between the different years and within each year of the study

• Spark inspiration and curiosity for what is possible, what is out there & enable students to feel more enthusiastic about UX

• Offer help and support with relevant courses and events

Framer Website: A hub with useful information for students

As a fun exploration of Framer, I learned the tool and created this site within 3 weeks.

Collections of useful resources, guidance for new students, places to discover in The Hague in a website representing the association.

Visit Live Site

Engaging UX Students through Social Media

Using Instagram to reach students about relevant events and promote the association:

• Guest Speakers from the Field

• Design Critique Sessions

• Figma Workshop

• Programming Support Desk

• Study Sessions

• and other socialising events

Outcomes

Starting this organisation helped students gain more motivation for design, share relevant experience and form a sustainable community of UX students.